Veritone and Partners Activate 24 Hours of Action-packed Live Racing Content at the 50th ADAC TotalEnergies 24h Nürburgring Veritone and Partners Activate 24 Hours of Action-packed Live Racing Content at the 50th ADAC TotalEnergies 24h Nürburgring

Veritone and Partners Activate 24 Hours of Action-packed Live Racing Content at the 50th ADAC TotalEnergies 24h Nürburgring

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The checkered flag waves back and forth as the leader of the 50th ADAC TotalEnergies 24h Nürburgring approaches the finish line.

To make this possible, Veritone partnered with SPORTTOTAL Live, EMPA, and base to ensure that access and reach of this 50th edition of the 24h Nürburgring was maximized to its fullest potential.

Name, Company

1 of 3

Owner of the TV production and distribution rights to the 24h Nürburgring race since 1999

Five divisions covering sports broadcast production and infrastructure, content marketing and live communications

Challenge / Solution

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The Challenge

The Solution

The Challenge

With so many stakeholders, including 9 key partners, 27 manufacturers, and multiple teams, covering a race as dynamic and difficult as the 24h Nürburgring, Veritone, and its technical partners need to find a way to aggregate all of the footage captured across the 15-mile long track and make it easily accessible.

300+

92%

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The Solution

“The key challenge was always, how can we provide the content quickly, comprehensively, and in a way that supports our stakeholders in finding the images they need?” said Nikolaus Spaleck, Managing Director, EMPA. “Veritone provides a cloud-based service and the AI function which helps the stakeholders and us to find and identify the fitting images for their communication.” Integrated with the aiWARE Enterprise AI platform, Digital Media Hub can leverage engines from more than 20 cognitive categories to super boost discoverability. Since 2017, base and Veritone have teamed up to create a fully cloud-based distribution service for the sports market. base serves as the foundational infrastructure for storage and accelerated file transfer. The Veritone aiWARE stack and Digital Media Hub sit on top of this infrastructure to allow the customer to log in and seamlessly access their data. “We are a multi-cloud provider, so we will run applications on various clouds, infrastructure on various clouds, and provide that to a customer in a single seamless view,” said Ben Foakes, CEO, base. “aiWARE sits in the backend and does all the AI capabilities. For sports, this is great because you can auto-tag races, auto-tag sponsors, and seek out moments in an event that would be impossible with human data analytics.”

500+

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Thanks to reliable, quick, and easy access to video content, SPORTTOTAL Live was able to maximize the media potential and its resulting output to continue to expand the race.

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To source new SVGs, locate the Media Library in the top toolbar, select "Icons," and search key terms. To change the color, select the .svg file (try searching .svg in the layers panel), scroll down in the design panel, and select the color swatch.

In this experience, there are two tabs with only one visible at a time. In the studio, after making your edits in each tab, make sure to turn the visibility of "tab: the challenge" ON and "tab: the solution" OFF.

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CASE STUDY:

The event will be remembered for some early mayhem that took out many leading cars. Despite making contact with the Manthey Porsche, the Audi Sport Team Phoenix (including Dries Vanthoor, Fred Vervisch, Kelvin van der Linde and Robin Frijns) pulled through to win the 50th 24h Nürburgring in style.

Within a matter of minutes, the live race footage was processed and made available to Audi, Team Phoenix, their sponsors, and the media. What historically was a much slower and manual process is now fully automated and accelerated by the use of Veritone Digital Media Hub, a cloud-based media management solution powered by artificial intelligence (AI) through Veritone aiWARE, a hyper-expansive Enterprise AI platform.

The iconic race features a unique mix of teams and drivers, from grassroots motorsports to elite GT street teams. More than 30 cars can win the race, with 140 cars in different classes competing on one of the most revered racetracks.

Veritone Digital Media Hub gives all parties involved in producing, broadcasting and promoting the race a central hub to upload and aggregate all of their content. Key stakeholders, including manufacturers, sponsors, and teams, can access this valuable media from anywhere in the world.

ABOUT SPORTTOTAL Live

ABOUT THE PROJECT

“For our partners and us, maximizing the media output is key. Veritone supports our stakeholders and us to make the most efficient use of the fascinating images that are filmed during the event, thereby growing the event's profile for the next 50 years to come.” — Matthius Wurm, Managing Director, SPORTOTAL Live

THE CONCLUSION

DOWNLOAD THIS CASE STUDY

Represents ADAC TotalEnergies 24h Nürburgring, DTM, FIA European Truck Racing Championship, and more

Specialising in audiovisual communication of motorsports events

ABOUT EMPA

Works with Aurora Media Worldwide, Extreme E, Formula E, and more

Offering ready-made cloud solutions such as low-cost cloud object storage and accelerated file transfer

ABOUT base

views on the event’s YouTube channel

+2.1 M

viewers tuned in to the event on TV

580,000

visitors attended the event in-person

230,000

cars participated in the race

135

Even with record-high demands, Veritone Digital Media Hub provided seamless support for stakeholders.

All key stakeholders, including manufacturers, sponsors, and teams, gained instant access to all the event’s media footage created through Veritone Digital Media Hub, and Veritone aiWARE provided in-depth insights into the valuable content to accelerate the discovery process.

THE RESULTS