San Francisco Giants Save the Equivalent of 15 Interns Doing 1 Year of Work
SCROLL DOWN TO LEARN HOW
Analog content comes to life as digital media that’s searchable and shareable
“Essentially, we were just sitting on a bunch of content that we had no way to utilize because it was collecting dust on shelves. We wanted to find a way to digitize that content and preserve it for future generations of fans to be able to enjoy. That was the impetus for an endeavor we coined the legacy project.”
Owner of the TV production and distribution rights to the 24h Nürburgring race since 1999
Five divisions covering sports broadcast production and infrastructure, content marketing and live communications
Challenge / Solution
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The Challenge
The Solution
The Challenge
With so many stakeholders, including 9 key partners, 27 manufacturers, and multiple teams, covering a race as dynamic and difficult as the 24h Nürburgring, Veritone, and its technical partners need to find a way to aggregate all of the footage captured across the 15-mile long track and make it easily accessible.
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The Solution
“The key challenge was always, how can we provide the content quickly, comprehensively, and in a way that supports our stakeholders in finding the images they need?” said Nikolaus Spaleck, Managing Director, EMPA. “Veritone provides a cloud-based service and the AI function which helps the stakeholders and us to find and identify the fitting images for their communication.”
Integrated with the aiWARE Enterprise AI platform, Digital Media Hub can leverage engines from more than 20 cognitive categories to super boost discoverability.
Since 2017, base and Veritone have teamed up to create a fully cloud-based distribution service for the sports market. base serves as the foundational infrastructure for storage and accelerated file transfer. The Veritone aiWARE stack and Digital Media Hub sit on top of this infrastructure to allow the customer to log in and seamlessly access their data.
“We are a multi-cloud provider, so we will run applications on various clouds, infrastructure on various clouds, and provide that to a customer in a single seamless view,” said Ben Foakes, CEO, base. “aiWARE sits in the backend and does all the AI capabilities. For sports, this is great because you can auto-tag races, auto-tag sponsors, and seek out moments in an event that would be impossible with human data analytics.”
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Today, content that would take days or weeks to find or might never be found is now discoverable in moments. “Thanks to Veritone, we can explore, we can get creative, we can tell better stories, and we can share every moment,” concludes Hodges. “We’re keeping our club’s history alive.”
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LEARN MORE ABOUT VERITONE DIGITAL MEDIA HUB
CASE STUDY:
A legendary home run heard over the radio, an impossible catch captured on a single reel of film, or a final out broadcast into the nation’s homes. These stories, and thousands more, are part of the legacy of the San Francisco Giants professional baseball team.
It was a legacy that until recently was contained within aging, analog media formats. Taking these moments and turning them into digital assets resulted from an overall mission to preserve their history.
The iconic race features a unique mix of teams and drivers, from grassroots motorsports to elite GT street teams. More than 30 cars can win the race, with 140 cars in different classes competing on one of the most revered racetracks.
Veritone Digital Media Hub gives all parties involved in producing, broadcasting and promoting the race a central hub to upload and aggregate all of their content. Key stakeholders, including manufacturers, sponsors, and teams, can access this valuable media from anywhere in the world.
ABOUT SPORTTOTAL Live
THE CHALLENGE
THE CONCLUSION
DOWNLOAD THIS CASE STUDY
Represents ADAC TotalEnergies 24h Nürburgring, DTM, FIA European Truck Racing Championship, and more
Specialising in audiovisual communication of motorsports events
ABOUT EMPA
Works with Aurora Media Worldwide, Extreme E, Formula E, and more
Offering ready-made cloud solutions such as low-cost cloud object storage and accelerated file transfer
ABOUT base
views on the event’s YouTube channel
+2.1 M
viewers tuned in to the event on TV
580,000
visitors attended the event in-person
230,000
cars participated in the race
135
Even with record-high demands, Veritone Digital Media Hub provided seamless support for stakeholders.
All key stakeholders, including manufacturers, sponsors, and teams, gained instant access to all the event’s media footage created through Veritone Digital Media Hub, and Veritone aiWARE provided in-depth insights into the valuable content to accelerate the discovery process.
THE RESULTS
© 2019 – 2022 Veritone, Inc. All rights reserved.
They needed an AI-enabled digital asset management system to tag and store the content.
“We next faced the challenge of getting metadata associated with the content because essentially, we just moved it off the shelf and into a digital format,” says Paul Hodges, Vice President of Content and Entertainment for the Giants. Without accurate metadata, it would be nearly impossible for the club to unlock and activate the trove of creative files.
The Giants have a rich story dating well before 1958 when they moved to the Bay Area. This history was trapped within their analog archive of different types of content.
These images, videos, audiotapes, and more were stored in various places throughout the Bay Area. Some were in storage pods in the East Bay, and others in storage lockers in San Francisco. The club worried that many of the tapes were deteriorating beyond repair and use.
60 years of media assets near their end of life
“We started punching the numbers and estimated that if we hired 15 interns for a full year, we probably could get the metadata we needed to be associated with these clips so that our editors and producers can find what they want,” Hodges says.
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“We started punching the numbers and estimated that if we hired 15 interns for a full year, we probably could get the metadata we needed to be associated with these clips so that our editors and producers can find what they want,” Hodges says. “But we obviously took a different path — a much more modern one. We started working with Veritone and formed a great partnership.”
“But we obviously took a different path — a much more modern one. We started working with Veritone and formed a great partnership.”
Veritone’s AI-powered platform, aiWARE, went to work processing all of the SF Giants’ unstructured content. It was able to create and associate meaningful metadata with their video files quickly. It also allowed them the opportunity to improve content management in the future. With AI models, such as keyword extraction, object detection, logo detection, and more, aiWARE allows them to easily add these on à la carte as they move forward to find text or jersey numbers.
With Veritone Digital Media Hub, a cloud-native, AI-powered media asset management platform, the SF Giants’ media teams could find content faster. With AI-auto tagging, enabling search and discovery, they could identify and share content that otherwise might never see the light of day.
AI-powered metadata tagging with a DAM System
THE SOLUTION
“For example, we had a tape of Willie Mays teaching hitting to our rookies during the ’70s,” Martens explains. “It was a clip that was sitting on the shelf — one we didn’t even know had until it was identified and tagged as part of this project. When you uncover gems like that, it makes the entire project worth it."
“It’s like our own personal SF Giant’s YouTube vault. Users get instant access, great search tools, and an easy user interface.”
The Giants launched their legacy project during the COVID-19 pandemic. By doing so, it invigorated an otherwise lean year for professional baseball content.
Thanks to an increased ability to remotely access and share content via Digital Media Hub, the Giants could engage with their fans in new and compelling ways. Part of this included sharing historical content that had long been hidden away. Going forward, the Giants now have a living tool that ensures every magical moment in their history is preserved and activated.
“We’ve freed our producers, editors, and everyone on the creative side to become better storytellers since they’re no longer constrained to that one clip that lived on that one tape,” Martens says.
Activating media files with AI-enabled asset management
THE RESULTS
-BRAD MARTENS
Director, Media Systems and Workflow for the SF Giants
The club found a vendor capable of digitizing the content, but that was just the beginning
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