Progress Monetizes More than 20,000 Historic Films with Digital Media Hub | Case Study data management, digital asset management

PROGRESS Monetizes More than 20,000 Historic Films with Digital Media Hub

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PROGRESS has undergone quite the journey.

“Having the full catalog tagged and managed through Veritone Digital Media Hub will empower our customers to search and find our rich content faster and easier than ever before.”

Gunnar Dedio CEO, PROGRESS

Founded in East Berlin, Germany, in 1950

Originally the only film distribution company in the German Democratic Republic (GDR)

Nearly 24,000 films in its archive

Challenge / Solution

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The Challenge

The Solution

The Challenge

In order to scale and fund its mission of historic film preservation, PROGRESS needed to not only expand its archive but make it easier for historians, documentary filmmakers, broadcasters, and others to license and monetize its more than 24,000 films. To do this, they needed to digitize and create metadata for each asset—a massively time-consuming task. “We needed, on one hand, to respect the on-demand buying experience our customers have come to expect in their private lives,” explained Gunnar Dedio, CEO of PROGRESS. “Then, on the other hand, we needed the technology to handle the massive data created by film—and the metadata to make these archives not only searchable but findable.”

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The Solution

PROGRESS knew it needed AI to accomplish its goal of speedy metadata enrichment on its archive. With Veritone Digital Media Hub, they not only took advantage of Veritone’s ecosystem of more than 300 AI engines, such as facial and object recognition, to ingest its archive and create metadata around the films; they were also able to better monetize PROGRESS’ archive through Digital Media Hub’s eCommerce feature—creating a white-labeled marketplace that is easily searchable by those very same metadata. “We could only achieve our goals with the help of artificial intelligence,” Dedio said. “We were looking for a partner that puts AI in the center, where the basic idea of the company is AI. This made the choice to partner with Veritone an easy one to make.”

THE RESULTS

PROGRESS makes its archive available to more than 50,000 clients

Ultimately, Digital Media Hub helps PROGRESS keep its initial promise—preserving an essential part of history.

LEARN MORE ABOUT DIGITAL MEDIA HUB

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CASE STUDY:

It was founded in 1950 as the only film distribution company in the German Democratic Republic (GDR), also known as East Germany. Following the fall of the Berlin Wall in 1989, PROGRESS has continued to grow its archive of world film while staying true to its roots by preserving, digitizing, and indexing the film history of the GDR and making it available to the public on a historically curated platform.

Monetizing the Past

AI helps connect the past to the present

ABOUT PROGRESS

ABOUT THE PROJECT

WIth Digital Media Hub, PROGRESS is taking its entire archive and connecting it to an estimated 52,000 customers from all over the world. With the ability for customers to drill down on specific metadata, such as actors, years, film length, and more, they’re expanding the possibilities of what their audience may license from PROGRESS’ archive.

“What drives us is preservation,” Dedio said. “And monetization is what gives us the opportunity to save that heritage.”

CONCLUSION

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Saving time & film history

PROGRESS will save time by automating a sales process that previously was manual—customers had to request films via email and telephone. This gives at least two people back time to be productive elsewhere, rather than having to spend time processing assets to improve metadata management and curation. Finally, Digital Media Hub is now available in German, giving PROGRESS a user interface, metadata, and marketplace in their native language. This ensures PROGRESS’ customers can find what they need in the language in which they are most comfortable.

“An important part of our market is in Germany,” Dedio said. “There is an expectation from the customer that they feel at home when they see the natural language of their territory.”