Automated Airchecks Brings $95K in New Business for WSCR | Case Study_ Automated Airchecks Brings $95K in New Business for WSCR

Chicago Radio Station Wins $95K In New Business by Providing Automated Airchecks

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WSCR, branded as 670 The Score, is a popular sports radio station based in Chicago.

"Airchecks give me a reason to reach out to them and show them that I care,” said Glenn Harris, Senior Account Manager for WSCR Sports Radio Chicago. “They are a vital tool to help me deepen advertiser relationships as we continually optimize their ad reads to keep everything fresh for audiences.”

Name, Company

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Commercial sports radiostation branded as 670The Score

Founded in 1992 and is theoldest surviving broadcastoutlet in Chicago

It serves as a Chicago affiliatefor the NFL and is currently the flagship station for theChicago Cubs and Bulls

Challenge / Solution

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The Challenge

The Solution

The Challenge

While running one aircheck might not seem that difficult or time-consuming, it becomes unwieldy for radio staff when that process must be repeated multiple times, for each advertiser, every day. And providing airchecks goes beyond proving advertisements ran; they also provide a crucial point of contact between advertisers and sales staff. Harris was trying to use this tactic to move one of his clients, a popular online and brick-and-mortar clothing retailer, from a month-to-month contract to a longer-term commitment. But it was a struggle to provide timely and continued airchecks without taking up valuable time and resources. To scale and minimize the time it takes to provide these airchecks, Harris needed a solution that would help streamline the process.

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The Solution

“Veritone simply makes my job easier compared to how I was doing my day-to-day before,” Harris said. “And it doesn’t just impact my life but also my clients. I use the tool to pull airchecks that directly lead to deal extensions because it helps advertisers know what they are getting with their ad spend and how it sounds.” Discovery works by adding artificial intelligence (AI) to the workflow, identifying and transcribing every spoken word in the broadcast, so station staff can quickly search for mentions and spots via keyword; track the frequency of mentions by day of week, station, and program; and can even create an attractive recap report complete with airchecks to demonstrate delivery and over-delivery.

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Veritone Discovery helped me commit them for the rest of the year, a deal worth $95,000

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CASE STUDY:

As the go-to station for Chicago sports, the station reaches 424,800 listeners across the Chicago metro area and through its online stream.

As with most radio stations, for WSCR, pulling airchecks and providing proof of-performance is essential for winning new business and retaining advertisers. However, the process has historically required a lot of work and time-consuming interchanges between multiple parties.

In radio, something as simple as pulling an aircheck usually takes time and effort to accomplish. Typically, an advertiser makes the request, and the producer will have to work with the program director to pullthe spot. It’s a manual process, and the turnaround time can take a day, if not longer.

Harris chose Veritone Discovery, a media discovery and analytics tool that makes it easy for radio staff to track the performance of their broadcast content and retrieve quality airchecks.

ABOUT WSCR

ABOUT THE PROJECT

By using Veritone Discovery, Harris was able to continually engage with the client by easily providing them with recordings of airchecks to get a renewal and multi-month extension.“Although the client knew that the commercials were working, actually hearing the commercials helped us cement the fact that the live commercials and the different copy used were important to keep the message fresh,” said Harris. “Veritone Discovery helped me commit them for the rest of the year, a deal worth $95,000.” For advertisers, hearing what a spot actually sounds like changes the game. They can provide feedback, tweak the messaging, and optimize the campaign. That’s a win-win for both parties. “People love it because it gives them a chance to hear their ad if they weren’t listening live,” Harris said. “With Veritone, my job is not only easier, but it has improved customer satisfaction, ad optimization, and helped us remain competitive.”

The RESULTS

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