Veritone Upholds Responsible AI in All Its Products with Four Key Principles

Achieve the seemingly impossible through artificial intelligence solutions, services, and technologies.

Veritone is championing responsible artificial intelligence (AI) tenets with its AI for Good principles: transparency, trust, security & compliance, and empowerment. There are hesitations to adopt AI technology due to concerns about bias, identity fraud, intellectual property infringement, and other issues. By imbuing responsible AI principles in every facet of its technology, Veritone is helping build trust and accelerating the adoption of AI solutions across industries, including human resources, the public sector, and media & entertainment. Using AI, Veritone is championing a world where humans can level up their capabilities with innovative technology.

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Championing Ethical AI Practices with Veritone

Founded in 2014, Veritone designs human-centered AI solutions serving customers in the talent acquisition, media, entertainment, and public sectors. Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision-making, and increase profitability. aiWARE, Veritone’s enterprise AI platform, orchestrates an ever-growing environment of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone supercharges human potential to help organizations solve problems and achieve more, enhancing lives everywhere. At the forefront of innovation, Veritone sees Generative AI (Gen AI) as a transformative tool that joins an array of proven, pre-built, and custom solutions, many of which are built on Amazon Web Services (AWS). However, the revolutionary capabilities of Gen AI also pose significant challenges. As an AWS Partner, Veritone recognizes the profound influence of AI in unveiling insights, driving efficiencies, and augmenting human creativity. Yet it’s evident that without ethical standards in the transparent and accountable use of AI, the technology can cause unintentional harm rather than aid human accomplishments.

Veritone’s AI for Good initiative is built on four principles: transparency, trust, security and compliance, and empowerment. By building AI solutions with transparency as a foundational pillar, Veritone verifies that its technology is explainable and reliable. Committed to shedding light on the internal workings of its technology, Veritone makes the “how” clearer, avoiding the “black box” criticism that some AI solutions on the market receive today. This transparency empowers Veritone’s customers to trust that the technology is doing what it is designed to do and trust in the outputs that AI helps to create. Moreover, it gives humans the confidence to shift their focus to more meaningful and strategic tasks, augmenting their capabilities rather than replacing them. “There is a fear that AI will take away jobs,” says Steelberg. “But we’ve seen the opposite. New jobs are being created because of the increased workloads that AI enables, such as prompt engineers, security analysts, sentiment analysers, and many others. Similar to advancement of Cloud computing, these AI foundational technologies are expanding the market opportunity. Enterprise companies and government agencies are already using AI to free humans from repetitive tasks, including manual audio and video redaction for public records requests, programmatic job advertisements for talent acquisition, and metadata enrichment for archived media libraries.”

Exploring the Key Principles of AI for Good

Veritone has applied its AI for Good principles to drive change across industries. In the public sector, the company is helping law enforcement agencies nationwide become more transparent and efficient. “Solutions such as Redact and Contact help law enforcement fulfill their mission to protect and serve more effectively,” says Jon Gacek, senior vice president and general manager of Veritone Public Sector. “We help them automate their audio and video redaction so they can get home to their families at a decent time and increase public trust and transparency by accelerating the fulfillment of Freedom of Information Act requests.” In addition, Veritone cuts down the reporting time for officers who are mandated by law to collect stop data—helping them spend more time patrolling and keeping their communities safe instead of performing administrative work.

Demonstrating AI for Good’s Real-World Impact

The advent of Gen AI has permanently changed how people think and talk about this technology. It has also opened up a world of possibilities, including AI business applications in both the public and private sectors. Using its AI for Good principles, Veritone launched its own Gen AI solution. The company’s hands-on and custom approach helps organizations identify the most practical and tangible ways to apply Gen AI. Through Veritone Professional Services’ robust implementation process, Veritone helps customers adopt Gen AI with mitigated risk. The company empowers its customers to select transparent and trustworthy AI models optimized to reduce hallucinations and correct model drift. Veritone makes sure that the data funneled through an AI workflow is secured and meets compliance requirements, giving humans peace of mind and empowering them to do more.

Applying AI for Good to Generative AI Solutions

By championing AI for Good, Veritone has set a noteworthy benchmark for ethical AI practices and acts as an agent of change that other companies can follow. Thanks to these principles, the company is democratizing the use of AI, encouraging more people to adopt this technology in their daily lives. With greater AI adoption, Veritone envisions a future where humans can elevate their natural capabilities in a transparent, inclusive, safe, and productive world. “Humans rely on advanced technologies to keep pace with our dynamic and ever-changing landscape,” says Steelberg. “From transparency in policing to improving hiring practices and overcoming language barriers, Veritone believes in our mission to enhance human capabilities by democratizing the use of AI, leading to a more equitable future for all.”

Leading the Charge in Responsible AI

"A critical tenant to fulfilling this mission is the development of standards that facilitate trust and transparency with AI. To hold ourselves accountable, we’ve created a set of AI for Good principles that serve as guardrails as the technology continues to evolve and we expand our use cases to address customer needs. These principles are the foundation for every innovation, from transparency in policing to improving hiring practices and overcoming language barriers.”

“Our mission is to create a better world through the power of AI, enhancing human capability beyond what was previously possible,” says Ryan Steelberg, cofounder and CEO of Veritone.

As AI technologies continue to evolve, there is a collective need to design and deploy them responsibly. Veritone seeks to harness the potential of AI in a way that complements the human element.

Prioritizing security and compliance, Veritone is dedicated to safeguarding data and proactively updating its methods to counter emerging security threats. For instance, Veritone’s government solutions are Criminal Justice Information Services (CJIS) and Federal Risk and Authorization Management Program (FedRAMP) compliant. Veritone’s Commercial Enterprise business unit acts as the liaison in protecting intellectual property, with a long history of managing content rights with their licensing services. For example, whenever Veritone builds custom voices using their AI Voice solution, they require written and verbal approval from the voice owner before starting a new project. Finally, the principle of empowerment underscores Veritone’s belief in democratizing AI. The company offers a range of AI solutions tailored for diverse industries and aimed at improving efficiency and productivity.

By championing AI as a tool for everyone, Veritone envisions a future where AI amplifies, not replaces, humans.

“Veritone has championed ethical standards for technologies such as AI voice and Gen AI by building technology safeguards into our processes to protect our clients’ IP addresses and data,” says Sean King, senior vice president and general manager of Commercial Enterprise at Veritone. “With those protections in place, we help them to dictate how and where their IP addresses appear, assisting customers in managing their rights to maximize licensing opportunities and defending against unauthorized use.”

In talent acquisition, AI models are used to power programmatic job advertising to optimize recruitment ad performance and help engage and screen candidates. With bias as an overarching concern in hiring practices, AI-supported programmatic advertising helps employers make micro-optimizations to find and attract the best candidates rather than relying on instinct. For instance, in a 5-month period, an employer using programmatic advertising can see 44.8 million AI-supported changes based on 1.75 billion data-driven decisions. This helps HR professionals return to their “human” mission while removing potentially biased decision-making. Furthermore, with conversational AI, candidates can engage with employers beyond their resúmés to provide additional information, empowering both hiring managers and applicants. "There is both existing and forthcoming legislation that mandates audits on automated employment decision-making tools. As such, audits of AI technology used in hiring practices will become the standard,” says Alex Fourlis, general manager of Veritone Hire. “As a leader in AI-supported recruitment technology, we’ve conducted and published the results of an audit on our own solution. This audit verifies that it is explainable and doesn’t perpetuate bias in the hiring process, helping our customers and partners navigate the use of AI in talent acquisition. Our auditors actually noted that in many cases our use of AI makes jobs more accessible to larger audiences and helps remove bias related to geographical restrictions of traditional job advertising” In the media and entertainment industry, there’s a growing concern about intellectual property protection and the misuse of synthetic media. With a history in digital asset management and managing content rights and clearances, Veritone has the expertise and technology with Digital Media Hub (DMH). As an asset management and monetization platform, DMH is used by media enterprises to protect their intellectual property. Veritone empowers organizations to have a central, secure repository to store invaluable assets and all associated metadata, such as synthetic counterparts. These include digital scans, voice recordings, personal footage, and archival content, proactively fighting against the improper use of content and a talent’s name, image, and likeness.

Veritone also helps personalities protect their names, images, and likenesses from being used by AI without their consent. With the rise of Gen AI and the combination of synthetic voice technologies, there’s a surge in the unapproved use of one’s persona. Veritone recognizes this malpractice, building watermarks and a robust approval process into its AI voice solution to protect its clients. While driving revenue is a key metric across industries, especially in media and entertainment, AI voice technology can be used in other altruistic ways. For example, it can help people who suffer from vocal-related health issues by preserving their voice for future use after they’ve lost their ability to speak.

Veritone encourages partners and industry peers to participate in the AI dialogue as it moves forward. For those who have made strides in this domain, sharing insights can further the collective knowledge. For organizations starting their AI journeys, it’s critical to establish a robust framework grounded in ethical principles. Learn more about Veritone’s AI for Good Principles and help shape a transparent, secure, and universally beneficial AI future.

"From automating specific tasks, such as customer support responses, to building new solutions for key use cases, Veritone approaches every Gen AI project to enhance human capabilities,” says Steelberg. “We want to identify the most impactful ways AI can transform our customers’ day-to-day lives while anchoring everything with our AI for Good principles.”

Designing solutions with what they call “humans in the loop,” Veritone uses AI to take over mundane, repetitive tasks from humans so they can focus on driving business impact. This feature frees up time to do more while verifying that the technology has human oversight to maintain ethical efficacy. Veritone’s approach is anchored in AI for Good—a set of principles to guide every component of its AI solutions, including product development, technology applications, and data tools.

ABOUT VERITONE

Veritone is an artificial intelligence (AI) company that offers an array of pre-built and custom enterprise AI solutions and applications. Headquartered in Denver, Colorado, it is an AWS Media & Entertainment and Public Sector Partner and an AWS Marketplace Seller.

Learn more about Veritone